IPPSA 27th Annual Conference. November 14-16, 2021. The Fairmont Banff Springs, Banff, Alberta

Brad Ferguson

Brad Ferguson

Assistant Deputy Minister, ESG Secretariat
Government of Alberta

Brad Ferguson is the Assistant Deputy Minister leading the ESG Secretariat for the Government of Alberta, a division within Executive Council responsible for strengthening the image and reputation of Alberta through a positive ESG narrative. This jurisdictional ESG role draws on Brad’s branding roots from Procter & Gamble, tactical strategy skills as a seasoned strategy consultant, as well as leadership experience the former CEO of Edmonton Economic Development Corp. responsible for shaping the City of Edmonton’s economic strategy and positioning.  Brad also embraces a leadership philosophy that blends purpose, planet, and profit – an evolving style of governance that connects business, government, and communities – and takes responsibility for making transformative change needed in today’s complex world.